If you know me, have worked for me or I have worked for you, then you will understand when I'm passionate about something it means I am obsessed.
I will always remember my first connection to creativity. My amazing mother came home one day and brought me some of this strange substance. Later I learnt this foreign matter was Play-Doh. At the time I didn’t know much about the world or life as I was too young. This was irrelevant in the process of forming my creations, wanting to explore and re-design what is before us until it’s perfect. Our ideas and concepts are later shaped by life experiences but from that first moment colour was placed in my hands and I could see my thoughts become reality I began transforming and creating. From this first moment my desire for perfection began to evolve into something indescribable, I was obsessed. Every year since in some shape or form, I was introduced to more experiences that moulded this obsession.
As the creative director you get the opportunity to manage something being created from nothing; this has become very significant to me. This process is born within someone's mind and is given to life by someone's talent. This is something I truly respect. Often this involves more than one persons talent. This is where we enter the world of collaboration. Collaboration is key because when respected creatives are brought together on a particular task the results are beautiful, timeless and perfect.
I am born with OCD (Obsessive Creative Disorder). I love being different and seen as different, normal will always have it’s place in the past. I see the future as a playground to change the way people organically connect and perceive content. Changes that will forever be born from people that love what they do. With OCD I want to support those that see the world as an endless opportunity to create, grow and never be held back.